Popular boy-group BE:FIRST takes a fresh spin on their discography with their new single, “Blissful” - out now.

“Blissful” is the lead single from BE:FIRST’s long-awaited second album 2:BE, set for release on August 28th. The track is produced by SKY-HI and ZEN (INIMI) and is a simple and comfortable track that references the sound of mid-2010s hip-hop. As BE:FIRST shared their journey of triumphs and challenges, “Blissful” becomes a celebration of their bond and their unforgettable experiences they’ve shared.

Alongside the release of the track, is a music video which is set in New York and is BE:FIRST’s first overseas shoot. BE:FIRST takes you on a journey through the vibrant streets of New York City such as Coney Island, Times Square, Prospect Park, and the Brooklyn Navy Yard. Set against the backdrop of the city’s iconic landmarks, the members showcase their unique talents and deepen their bond as they explore their passions and look ahead to their future.  With a nostalgic undertone and forward-looking spirit, “Blissful” is the perfect soundtrack to sign off the summer.  

BE:FIRST shows no sign of slowing down as they head off to dominate the global market. As the group powers through their growing success both domestically and internationally, they are sure to be artists who should be on everyone’s radar for 2024.     

You can listen to “Blissful” here and watch the music video below!

About BE:FIRST

BE:FIRST is a Japanese boy group managed by BMSG and signed to B-ME, a joint record label between BMSG andAvex. The group was formed on August 13th, 2021 through a reality audition program ‘THE FIRST’, which was hosted by Japanese producer and rapper SKY-HI on Hulu Japan. They debuted on November 3rd, 2021 with a final lineup of seven members: SOTA, SHUNTO, MANATO, RYUHEI, JUNON, RYOKI, and LEO with their song, "Gifted.", which topped the Billboard Hot Trending Songs chart and ended up becoming the most-discussed song on Twitter. The song also topped various music charts in Japan, including the Billboard Japan Hot 100 chart. Just recently, BE:FIRST partnered with Amazon Prime to release their concert film BE:FIRST LIVE in DOME 2024 Mainstream - Masterplanfilmed at the Tokyo Dome which sold out in three minutes after general tickets went on sale.  By blending elements of dance, pop, hip-hop, and R&B, BE:FIRST showcases their artistic versatility and talent to create a musical sound that is unique and innovative for listeners to enjoy. With their fandom, BESTY, supporting them as the next global powerhouse group from Tokyo, Japan, BE:FIRST's dynamic sound and charisma are one to watch.