A special digital single, ‘New Chapter’ was dropped to the world on 18 September 2022. This song is an aspirational collaborative effort amongst 15 artists and trainees from Japanese music management label, BMSG founded by renowned Japanese rapper, SKY-HI. Among those 15 artists are Novel Core, an iconic rapper of Generation Z, BE:FIRST, who has continuously broken records in Japan’s music charts and recently released their first album ‘BE:1’, as well as SKY-HI, a rapper, producer, and the CEO of BMSG.
The BMSG All-Stars introduced the song to the world as a surprise performance on 17 September at BMSG FES. ‘New Chapter’ is a collaborative Hip Hop track produced by Ryosuke “Dr. R” Sakai. BMSG artists take turns to express who they are while unveiling the slogan 'New Chapter', which has been mentioned by BMSG throughout this summer. This song features a variety of profiles of BMSG artists: rappers, singers, members of a boy band, and trainees. Each of them showing off their individual style, allowing listeners and viewers to witness their thrilling new chapter, and essentially what BMSG is all about.
The accompanying music video of 'New Chapter' captures the spectacular original world view of 'Neo Japan' - the infused themes of 'an end of the world,' 'historical play,' and 'futuristic views' expressed by all 15 artists of BMSG. The BMSG Festival (also known as 'BMSG FES') revealed these themes throughout the event over the weekend. As though watching a short film; the presence of over 20 additional actors adds to the drama. Look out for SKY-HI performing as a Messenger of Music, as well as many attractive scenes that compel your full attention while being glued to the screen and historical elements sprinkled with futuristic ingredients are visually stunning to witness. This music video embodies the declaration of a New Chapter for BMSG, which recently started its third year as an artist management and label company. The last scene of the music video features all 15 artists dancing together on the stage of BMSG FES, choreographed by SOTA from BE:FIRST. Astonishing crescendo!
The recorded show of BMSG FES will be available for streaming from 24 September to 31 October 2022, with an online ticket purchase of JPY 3,980
Would this become the paradigm shift? We must keep an eye on what is coming next from BMSG and its artists who continue to amuse their fans.
(Message from SKY-HI)
CEO and founder of BMSG, SKY-HI shares, “If someone were to ask “What is BMSG?”, I now have the perfect answer, and that is the all-encompassing single ‘New Chapter’. I believe listening to this song and watching the music video will prove way better than me putting words and sentences to explain it. We never intended to chase trends or be trendy, nor do we feel satisfied when we become popular or top the music charts. We won’t fulfill ourselves only because our business succeeds. We are not here to declare that we will change the era. We will always be focused on expressing who we are throughout the ever-changing current age. There is no time for us to rest on one success or the other, but we will keep doing our best to create a new culture.”
The journey of BMSG has just begun and be sure to check out the music video for ‘New Chapter’ below along with the streaming links here!
