Popular alt-idol group BiS’s third generation dropped the music video for their upcoming track “BiS-どうやらゾンビのおでまし-“ (“BiS-Douyara Zombie no Odemashi-”), on their official YouTube channel. “BiS-Douyara Zombie no Odemashi-” will be the lead track for the group’s upcoming album Brand-new idol Society which drops August 14.

In an interesting campaign the entire music video is blurred with a mosaic filter, locking visibility of the members and layout of the video. Through Twitter, each group member must attain a total of 15,000 followers for the “true”, uncensored version of the music video to appear. The group also set up tiers for the video, stating that if members reach a total of only 13,000 followers, only half of the members will be “unlocked”, with the other half unlocked after 14,000 followers is reached. The members commented on the marketing saying that they think it a great idea and keeps the music video very dramatic. They also commented that they will have fun checking to see if the true version will finally be revealed.

As previously reported, Brand-new idol Society will drop with only a CD-only standard edition with thirteen tracks total. In the meantime check out the music video in question along with the pre-order links for Brand-new idol Society below!

Standard edition